Pinarello bikes boast a rich history, tracing back to their origins in Treviso, Italy in 1952. Founded by Giovanni Pinarello, the brand quickly gained recognition for its commitment to quality and innovation. Over the decades, Pinarello has continuously evolved, incorporating cutting-edge technology and design advancements into their bicycles. Transitioning through various eras of cycling, from steel frames to carbon fiber constructions, Pinarello has remained at the forefront of the industry. Today, Pinarello bikes continue to set the standard for performance and craftsmanship, beloved by cyclists worldwide.